YOU HAVE AN AMAZING
PRODUCT. WE MAKE SURE THE WORLD KNOWS.

YOU HAVE AN AMAZING
PRODUCT. WE MAKE SURE THE WORLD KNOWS.

Why are Russell Marketing Launches Successful?

We Use a Proven Process That’s Raised Over

$35,000,000

We’re Russell Marketing,
a launch marketing agency

From crowdfunding and pre-order to Amazon and e-commerce. We help entrepreneurs create and scale powerful marketing systems that turn strangers into prospects, customers, and lifelong advocates. We believe in sharing our success to create a better world. 20% of our profits are donated to our nonprofit partner, the  

Launch Projects

REVENUE

$3,140,454

CUSTOMERS

28,812

REVENUE

$2,148,929

CUSTOMERS

7,707

REVENUE

$1,601,009

CUSTOMERS

15,040

REVENUE

$1,070,918

CUSTOMERS

2,856

REVENUE

$1,012,474

CUSTOMERS

3,945

REVENUE

$942,654

CUSTOMERS

5,590

REVENUE

$822,999

CUSTOMERS

4,351

REVENUE

$811,196

CUSTOMERS

2,399

REVENUE

$803,151

CUSTOMERS

8,326

REVENUE

$775,944

CUSTOMERS

445

REVENUE

$743,584

CUSTOMERS

3,262

REVENUE

$738,169

CUSTOMERS

444

REVENUE

CA$654,820

CUSTOMERS

947

REVENUE

$613,205

CUSTOMERS

1,078

REVENUE

€539,241

CUSTOMERS

1,760

REVENUE

$417,668

CUSTOMERS

2,184

REVENUE

$396,528

CUSTOMERS

2,369

REVENUE

$393,556

CUSTOMERS

378

REVENUE

$390,616

CUSTOMERS

1,765

REVENUE

$348,548

CUSTOMERS

5,272

Ayi

REVENUE

$343,544

CUSTOMERS

919

REVENUE

$342,449

CUSTOMERS

378

REVENUE

$336,450

CUSTOMERS

1,403

REVENUE

$332,827

CUSTOMERS

1,420

REVENUE

$327,514

CUSTOMERS

1,162

REVENUE

322,121

CUSTOMERS

140

REVENUE

$303,467

CUSTOMERS

3,612

REVENUE

$284,702

CUSTOMERS

1,435

REVENUE

$284,504

CUSTOMERS

2,524

REVENUE

$259,406

CUSTOMERS

614

REVENUE

$244,699

CUSTOMERS

2,524

REVENUE

$240,467

CUSTOMERS

2,524

RUX

REVENUE

$237,811

CUSTOMERS

934

REVENUE

$226,500

CUSTOMERS

1,768

REVENUE

$203,671

CUSTOMERS

1,944

REVENUE

$200,548

CUSTOMERS

2,675

REVENUE

$174,239

CUSTOMERS

1,101

REVENUE

$170,271

CUSTOMERS

379

REVENUE

$169,424

CUSTOMERS

2,000

REVENUE

$159,958

CUSTOMERS

1,084

REVENUE

$158,381

CUSTOMERS

1,429

REVENUE

$157,427

CUSTOMERS

2,595

REVENUE

$155,511

CUSTOMERS

1,179

REVENUE

$152,713

CUSTOMERS

838

REVENUE

$152,292

CUSTOMERS

577

REVENUE

$147,820

CUSTOMERS

800

REVENUE

$140,758

CUSTOMERS

692

REVENUE

$141,719

CUSTOMERS

1,182

REVENUE

$134,862

CUSTOMERS

1,729

REVENUE

$125,332

CUSTOMERS

991

REVENUE

$121,684

CUSTOMERS

383

REVENUE

$120,151

CUSTOMERS

1,636

REVENUE

$117,762

CUSTOMERS

84

REVENUE

$116,403

CUSTOMERS

1,740

Let’s Go Behind The Scenes Of a Launch

It Starts with Validation.

Before putting advertising dollars into your idea, it’s critical to validate you have a pool of potential consumers willing to buy into your idea at a price point that makes it a profitable venture for you.

Next, We Build Your Community

Smart marketing doesn’t rely on the “build it and they will come” approach—it’s all about developing relationships. People want to buy from people they trust. Dedicate the time before your launch to develop these critical connections and ensure you only spend time and money on the valuable connections.

Now You’re Ready to Launch

The big day arrives after months of preparation! You’re finally ready to flick the switch and flood your website with eager buyers. With the right team by your side everything goes smoothly and you heartily celebrate your successful launch.

The Five-Step High-Profit Launch System Results in a Successful Launch, Every Time.

STEP 1:
AWARENESS PHASE:

Our validation process sets the course to make people aware of your product and analyze their response. We collect a ton of data here. After completing this phase we present you with a go-to-market plan based on feedback and purchase intent from real potential customers.

STEP 4:
PURCHASE PHASE:

This is the moment of truth, when people are first given the opportunity to buy your product. With the right team by your side this anxiety ridden moment transforms into a time to rejoice.

STEP 2&3:
CONSIDERATION PHASE:

This is where we grow your community of followers, cultivate your cult following, and introduce communication and viral marketing strategies to get people talking about your product.

STEP 5:
SCALE & OPTIMAZE PHASE:

In the final step, we iterate on all our learnings and unlock rapid growth in a rinse-and-repeat cycle that constantly and consistently improves with further testing.

STEP 1:
AWARENESS PHASE:

Our validation process sets the course to make people aware of your product and analyze their response. We collect a ton of data here. After completing this phase we present you with a go-to-market plan based on feedback and purchase intent from real potential customers.

STEP 2&3:
CONSIDERATION PHASE:

This is where we grow your community of followers, cultivate your cult following, and introduce communication and viral marketing strategies to get people talking about your product.

STEP 4:
PURCHASE PHASE:

This is the moment of truth, when people are first given the opportunity to buy your product. With the right team by your side this anxiety ridden moment transforms into a time to rejoice.

STEP 5:
SCALE & OPTIMAZE PHASE:

In the final step, we iterate on all our learnings and unlock rapid growth in a rinse-and-repeat cycle that constantly and consistently improves with further testing.

What to Expect Beyond Your Launch

At Russell Marketing we use your marketing accounts, which means you maintain 100% ownership over all your customer data. So, when your launch is done and your business is ready to grow even more, you have access to that valuable early data.

New
Markets: 

Repeat the product launch campaign when you open up sales to new geographic markets

Repeat Campaigns:

Launch a 2.0 or 3.0 version of your product or an entirely new product in the same ecosystem

Indiegogo InDemand:

Our partners at Indiegogo work closely with us to provide an ongoing eCommerce channel while you focus on your business

E-commerce Scale:

We transition clients from launch to e-commerce, building out evergreen foundations, and help them scale

Equity
Raise:

Crowdsource investors for your company by building on the success of a launch

I’ve worked in marketing for years and I’ve never seen this level of organization, execution, and follow through.

Rob Gregg
CEO & Founder at Gales

Russell Marketing is an incredible reflection of what it means to work as a team, to achieve success, together.

Rachel Carr
CMO at Aurea Technologies

We hired Russell to do the digital marketing for our recent Indiegogo campaign. I can’t say enough good things about them. They’re consummate professionals. They’re patient and hardworking and their strategies really worked. If you’re looking for a marketing company, look no further. You won’t find better than Russell.

David Brown
Founder at Tula Mics

I’ve been working with Russell Marketing for the past 3 years on various types of consumer projects. They are straightforward, have clear plans and explain the good, bad and the ugly. You’ll get honest feedback and good solutions to drive your digital marketing programs forward.

 

Ronjini Joshua
Founder at The Silver Telegram

Will and team were excellent across the board. A ton of market insight and specific recommendations before, during, and after our campaigns. They were extremely diligent and detail oriented for campaign setup and management. While live, they went above and beyond with real-time updates to maximize the dollars spent. They were always quick to respond, ranging from early in the AM to over the weekend. You can also count on an honest, realistic, and straightforward assessment on the numbers, something rare to find in this space!

Chris Keith
Founder at redrO

The only crowdfunding agency that actually knows what the hell they’re doing. In a sea of predatory and talentless people trying to steal a percentage of your hard work, Russell Marketing is an oasis. They blew me away with their existing knowledge base, long hours to match mine, and data-driven approach to our launch. Our campaign was 1,000% funded, and Russell Marketing earned every penny that we paid them for their performance. 10/10, would hire again.

 

Colin McIntosh
Founder at Sheets & Giggles

I’ve worked with Will and his team on a number of product launches over the last few years, for clients such as Standards Manual and Tiller. Their advertising and communication strategies play an important role in ensuring successful launches, and they have proven to be strong partners. If you’re looking for a team that can drive great results from digital advertising and very enjoyable to work with, I’d highly recommend them.

Alex Daly, the “Crowdsourceress”
Founder at VannAlexandra

I’ve had the pleasure of working with Russell Marketing with incredible results! They’re strategic, enthusiastic, and flexible. They’re also transparent – something you don’t get from agencies that are more concerned about getting you on retainer than really working for your success. Will and his team go above and beyond. I highly recommend working with them!

 

Hilda Perez
COO at SALUD

I started working with Russell Marketing before launching my hostel. We’ve continued to work with Will and his team because of their expertise and professionalism. They know exactly what it takes to increase revenue and they do not deal in excuses, only results.

 

David Gindin
General Manager at The Quisby

Will guided us through a campaign that was specific to our business and bridged the gaps where we lacked expertise. His planning, advice, and execution resulted in a product launch that went well beyond our expectations.

 

Ed Thompson
Co-Founder at Tiller

It was a great pleasure to have partnered with Russell Marketing, they know their onions when it comes to marketing. They’re extremely result driven, communicative, and were even always available to offer advise outside of their scope of work throughout the campaign. Looking forward to partnering with them again.

 

Adedayo Charis
Founder at VOLTA

We couldn’t have picked a better company to run Zygo’s Indiegogo campaign. Russell Marketing offers the right mix of proven experience, creative direction, and marketing strategy, run by great people who respond instantly and maintain a cool head in what can be a chaotic industry. They take pride in their work and felt like genuine members of our team for those few months.

Charlie Melvoin
Co-Founder at Zygo

Russell Marketing helped us validate our D2C business model for a niche, somewhat unusual product. They bring a wealth of knowledge and experience to the table. They were responsive, hands-on, always available to answer our questions and collaborate on ideas, and we could tell that they were genuinely invested in the success of our campaign.

Selina Tirtajana
CEO & Cofounder

Russell Marketing greatly contributed to the success of our $738k Kickstarter campaign that launched in January 2022. Russell Marketing team’s dedication to our campaign felt like we were their only clients, but we know that they were also running the show for many other companies. If you consider launching a new product, I highly recommend connecting with this agency!

Martin Angst
CEO & Cofounder

E-commerce Projects

A dedicated online community for adventure motorcycle riders, with news, videos, products, and forums.

Creating bags & accessories that function at the highest level while being incredibly durable and good looking.

So your bike is always as ready as you are. Bike ownership simplified, solutions for at home, in the shop and on the go.

An illustrated encyclopedia of mechanisms, processes and materials that have played a significant role in human history.

The world’s leading B2B platform serving the commercial real estate industry, offering events and news to branded content.

The sexiest thing in your bathroom (after you). On a mission to make bidets the standard in every bathroom.

Cardio 2.0 Flyweight taps into a zone of optimal resistance where force is maximized through acceleration.

Creating the future of open-ear audio through innovative, accessible, and lifestyle-enhancing devices.

With the art and science of video processing, Marseille is enhancing your movies and games, one pixel at a time.

Enterprise software that combines subscription management, customer data platform, and email and marketing automation.

All-natural skincare serums and creams, responsibly sourced from and inspired by the landscapes of Colombia.

Life can be chaotic, your closet shouldn’t be. Providing premium care your suits deserve with the perfect hanger experience

A pioneer in breach and attack simulation, SafeBreach is the most widely used continuous security validation platform

From reprinted manuals to new compendiums of archival work, Standards Manual makes great design available to all.

A boutique hostel in the heart of New Orleans, with a mission to make affordable travel easy and fun.

Discover the perfect blend of exceptional sound quality and elegant design with Tula Microphones.

Designing stylish, durable consumable electronic tools with the vision to make peoples’ lives better.

Changing the way you think about weather, centered around the Tempest Home Weather Station and the Tempest app

Our Team

Will Russell
Founder & CEO

Valerie Blomberg
Director of Client Success

Ruth Hamberg
Marketing & Operations
Manager

Aish Unnithan
Product Launch Manager

Aisha Khalid
Conversion Copywriter
& Messaging Strategist

Fred Federico
Project Manager

Laura Lee Strasser
Community Manager

Oszkár Miklós
Creative Director

We Know Launch Marketing So Well, We Literally Wrote The Book On It.

Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time takes readers through our Five-Step High-Profit Launch System in a simple, actionable way.

“Written with the solid knowledge born from experience, this book is a cut above the typical self-help business manual. Clear, straightforward and practical, it is essential reading for anyone planning to launch a business or product and will help them avoid both common and less obvious pitfalls. This purchase was money very well spent.”

Rusty, Amazon Verified Purchase

CONTACT

Preparing for a product launch or crowdfunding campaign?
We can help.