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Most launches don’t fail because of a bad product. They fail because entrepreneurs treat launch marketing like regular marketing. Here’s the difference and why it matters.
5,278 backers. 46× ROAS. A $21 CPA on an $880 product. The full-funnel breakdown of one of the highest-performing collectible crowdfunding campaigns ever run.
Crowdfunding is a sprint; e-commerce preorders are a marathon. Which launch path fits your budget, risk tolerance, and growth goals — and how to decide.
Tariffs hit crowdfunding creators harder than anyone: locked-in prices, tight margins, small production runs. Four challenges — and a roadmap for planning around them.
Indiegogo warns backers that crowdfunding isn’t shopping. Here’s what that means for creators setting expectations and backers deciding whether to pledge.
If you’ve ever backed a project on Kickstarter, you’ve likely come across the cryptic warning when you complete your order that rewards aren’t guaranteed. So, why is that and what does it mean for you as a backer or creator?
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