You have an amazing product.
We make sure the world knows.
We’re Russell Marketing, a launch marketing agency
From crowdfunding and pre-order to Amazon and e-commerce. We help entrepreneurs create and scale powerful marketing systems that turn strangers into prospects, customers, and lifelong advocates.
OUR LAUNCHES
TEMPEST
A revolutionary personal weather system
$2,150,075 Raised
COFFEEJACK
The Pocket-Sized Barista
$1,601,009 Raised
mClassic
The First Plug & Play Graphics Processor
$803,151 Raised
Crua Koala V2
Record Breaking Hammock- Improved
$743,842 Raised
Comet Smart Nightstand
The only nightstand you’ll ever need
$715,264 Raised
Tula Mic
USB microphone & mobile recorder
$412,844 Raised
Pearl
AI-Powered Earbuds with Solar Charging
$401,782 Raised
Tumble
The First Spillproof & Washable Rug
$335,552 Raised
ProSounds H2P
Get Up To 6x Normal Hearing
$297,446 Raised
Ayi
AI-Powered Smart Mirror for your home
$341,567 Raised
Ravean
The First Heated Down Jacket
$1,544,867 Raised
Wool & Oak
The World’s First Duffle Suitcase
$811,196 Raised
GI Fly Bike
The first e-bike to fold in one second
$771,064 Raised
TimeChi
Your smart productivity tool
$308,495 AUD Raised
Today
The timepiece designed to change the way you see your day
$284,702 Raised
Sheets & Giggles™
Absurdly Soft Eucalyptus Bedding
$261,902 Raised
Air Sling
The World’s First Cutproof Sling Bag
$250,842 Raised
Enlaps
Unlimited time lapse photography solution
€238,687 Raised
RUX
Packs Like a Box, Carries Like a Bag
$223,927 Raised
VOLTA Spark
The universal cable that fast charges all USB-C PD devices
$214,116 Raised
VOLTA XL
The Only Charging Cable You’ll Ever Need
$197,984 Raised
The Quisby
New Orleans’ newest and most notorious hostel.
$192,623 Raised
townew
The Self-Sealing, Self-Changing Trash Can
$178,191 CAD Raised
Ready Travel
Good Looking Smart Carry-on
$173,074 Raised
ODIN2
Smart Projector for movies, video calls, and apps
$170,271 Raised
Standards Manual
1977 EPA Graphic Standards System reissue
$169,424 Raised
Go Sling Pro
The Ultimate Anti-Theft Travel Bag
$160,718 Raised
Revolar Instinct
No-Fee, Discreet Personal Safety
$158,381 Raised
WhizRider
The Car Seat 25x Smaller Than A Booster
$157,404 Raised
Aria Air Mask
Premium look & air filtration
$154,974 SGD Raised
Alpha Sling
The World’s Lightest Bag for Tablets
$154,223 Raised
PausePod
Your Private Space for Relaxation
$146,982 Raised
ClearUP
Bioelectronic Allergy Sinus Pain Solution
$141,639 Raised
Fineday
Retro Design Bluetooth Mechanical Keyboard
$140,250 Raised
Knife Robot
World’s First Auto Knife Sharpener
$121,684 Raised
Cabaro Swiss Watches
Classic, But Different
$103,532 AUD Raised
Xmera Bionic Bike
Retro cafe racer hybrid e-bike
$101,041 Raised
iTrakit
GPS bike tracker. Fits in frame.
$93,281 Raised
Casper Board
Burn Calories and Focus at Work
$85,789 Raised
All4Cure
Let’s Cure Cancer Together
$79,777 Raised
Tiller
One Tap Time Tracking
$74,247 AUD Raised
WOW Sound
The ultimate outdoor, portable speaker
$70,705 Raised
Standards Manual
1975 NASA Graphics Standards Manual
$68,404 Raised
Tersa Steam
The 10 Minute Clothing Care System
$67,308 Raised
I-Ride Technologies
Next Gen eBoard That Fits In Your Backpack
$54,632 Raised
Box Synergy
Always Have Power Wherever You Go
$54,595 Raised
OUR SERVICES
Advertising
We create targeted advertising campaigns that acquire, engage, and convert your target audience.
These campaigns move your prospects from one stage of the buyer journey to the next, while we test and optimize your funnel.
Communications
We develop communication sequences to deliver to the right prospects at the right time.
Using email, ads, and messenger bots, the sequences advance your prospects from cold leads to raving advocates.
Crowdfunding
Our unique launch strategies and digital engagement systems are perfectly suited to crowdfunding.
So it’s no surprise that we’re recommended by both Indiegogo and Kickstarter as an expert digital marketing partner.
OUR CLIENTS
We hired Russell to do the digital marketing for our recent Indiegogo campaign. I can’t say enough good things about them. They’re consummate professionals. They’re patient and hardworking and they’re strategies really worked. If you’re looking for a marketing company, look no further. You won’t find better than Russell.
David Brown
Founder at Tula Mics
I’ve been working with Russell Marketing for the past 3 years on various types of consumer projects. They are straightforward, have clear plans and explain the good, bad and the ugly. You’ll get honest feedback and good solutions to drive your digital marketing programs forward.
Ronjini Joshua
Founder at The Silver Telegram
Will and team were excellent across the board. A ton of market insight and specific recommendations before, during, and after our campaigns. They were extremely diligent and detail oriented for campaign setup and management. While live, they went above and beyond with real-time updates to maximize the dollars spent. They were always quick to respond, ranging from early in the AM to over the weekend. You can also count on an honest, realistic, and straightforward assessment on the numbers, something rare to find in this space!
Chris Keith
Founder at redrO
We couldn’t have picked a better company to run Zygo’s Indiegogo campaign. Russell Marketing offers the right mix of proven experience, creative direction, and marketing strategy, run by great people who respond instantly and maintain a cool head in what can be a chaotic industry. They take pride in their work and felt like genuine members of our team for those few months.
Charlie Melvoin
Co-Founder at Zygo
Russell Marketing has been influential and the best-data driven marketing agency we’ve worked with. Highly recommended for data-savvy, analytics driven companies.
Eddy Zhong
Co-founder at Pearl
I’ve worked with Will and his team on a number of product launches over the last few years, for clients such as Standards Manual and Tiller. Their advertising and communication strategies play an important role in ensuring successful launches, and they have proven to be strong partners. If you’re looking for a team that can drive great results from digital advertising and very enjoyable to work with, I’d highly recommend them.
Alex Daly, the “Crowdsourceress”
Founder at VannAlexandra
It was a great pleasure to have partnered with Russell Marketing, they know their onions when it comes to marketing. They’re extremely result driven, communicative, and were even always available to offer advise outside of their scope of work throughout the campaign. Looking forward to partnering with them again.
Adedayo Charis
Founder at VOLTA
The only crowdfunding agency that actually knows what the hell they’re doing. In a sea of predatory and talentless people trying to steal a percentage of your hard work, Russell Marketing is an oasis. They blew me away with their existing knowledge base, long hours to match mine, and data-driven approach to our launch. Our campaign was 1,000% funded, and Russell Marketing earned every penny that we paid them for their performance. 10/10, would hire again.
Colin McIntosh
Founder at Sheets & Giggles
Will guided us through a campaign that was specific to our business and bridged the gaps where we lacked expertise. His planning, advice, and execution resulted in a product launch that went well beyond our expectations.
Jesse Reed
Co-Founder at Standard Manuals
Russell Marketing did a great job of helping us to understand the important role digital marketing can play our project, and created a targeted, strategic campaign. We particularly appreciated their transparency and methodical approach. If you’re launching a new product, we’d highly recommend working with them.
Ed Thompson
Co-Founder at Tiller
As a small nonprofit, Will’s expertise in marketing has launched us to heights we had never dreamed of. His work has helped grow our audience, our revenues, and actually saved lives by providing those in need resources to find help.
Kirk Smalley
President at Stand for the Silent
I started working with Russell Marketing before launching my hostel. We’ve continued to work with Will and his team because of their expertise and professionalism. They know exactly what it takes to increase revenue and they do not deal in excuses, only results.
David Gindin
General Manager at The Quisby
We appreciate all your guys help, excitement, and deep involvement in marketing our campaign. We’ll be sure to refer you to anyone and everyone and hope to work with you again in the future.
Brad Gausewitz
CTO at I-Ride Technologies
I’ve had the pleasure of working with Russell Marketing with incredible results! They’re strategic, enthusiastic, and flexible. They’re also transparent – something you don’t get from agencies that are more concerned about getting you on retainer than really working for your success. Will and his team go above and beyond. I highly recommend working with them!
Hilda Perez
COO at SALUD
I’ve been working with Russell Marketing for the past 3 or so years on various types of consumer projects. The team is well-versed in digital. You’ll get honest feedback and good solutions to drive your digital marketing programs forward.
Ronjini Joshua
Founder at The Silver Telegram
OUR TEAM
Will Russell
Founder & CEO
Valerie Blomberg
Director of Client Success
Jake Disraeli
Director of Business Development
Gabriel Mangabeira
Launch Strategist
Ruth Hamberg
Account Manager
Aisha Khalid
Copywriter
Renny Krieg
Advertising Specialist
Aish Unnithan
Digital Specialist
Sheida Varshabi
Designer
FEATURED BY
CONTACT
Preparing for a product launch or crowdfunding campaign?
We can help.